The best ideas for guerrilla marketing and advertising are not costly. Even videos made with smartphones can go viral on YouTube and create buzz as a much as $1 million TV advertisements can make on television. The only thing marketers must consider to develop one of an effective Ad campaigns is: display and distribute the campaign at the right time, in the right place, to the right person so it can get appropriate visibility.
Here are 7 useful tips to help you build one of the most effective Ad campaigns.
1- Create a Product Video
More than 65% of internet users are visual learners. You have a great chance to create an amazing impact on your audience by presenting your offerings in a way that speaks to the majority. It has been observed that explainer videos increase 33% of chance to generate more leads. If your product video is impactful, it can engage and motivate users to take desired action.
2- Keep it Simple With Fewer Choices
When you give fewer choices on the landing page, it becomes easy for your customers to take decisions quickly. When it’s less complex, you get a chance to get more leads. Having multiple CTAs on a single page creates confusion, whereas a single CTA doesn’t limit the decision making process of the user.
3- Include a Free Offer With a Purchase
Customers can't avoid a free offer. Truth be told, free additional items to customers increase and expand sales and word-of-mouth referrals. Two major advantages of free offers are:
- Customers return for more: About 90% of online discount coupons and free gifts indicate that to some degree people are more likely to buy from an online store after receiving a discount voucher or free gift.
- Something extra is always appreciated: 65% of people who receive discount coupons and free gifts say that they love to share their experience with others online and offline.
Therefore, giveaways are good for your business. Some-times, the little cost of giving customers a chance to test your products results into new sales and revenue.
4- Put Resources into Mobile Marketing
In today’s fast speed world of internet, about 50% or of all ecommerce traffic originates from cell phones; customers are progressively turning their attention towards smaller screens.
But here, the problem is that not all the brands offer exceptional mobile shopping experience. Even on smartphones and tablets, numerous B2C websites are slow and don’t have easy navigation.
Therefore, to attract, engage and convert mobile users, you must build an optimized website which can give an amazing shopping experience to your customers and also one the most effective Ad campaigns
5- Blog Consistently
Blogging is essential to generate leads for your business. But only few organizations have strong and engaging blog. Many turn down blogging just after first or second month when they don’t get desired results.
But when you consistently blog, you start generating traffic to your website. Here, you can narrow down your purchase funnel by placing appropriate CTAs to motivate visitors to make a purchase.
6- Utilize LinkedIn
LinkedIn simply opened up its publishing platform to all the users so anybody can make and distribute content. According to a study by HubSpot, more than 5,000 small businesses generate leads for their business through LinkedIn.
Keep in mind that getting your post read on LinkedIn is only a one part of your campaign. You should likewise have a solid offer or a CTA in your post to capture leads.
7- Google+ Communities
Much like the same as LinkedIn groups, Google+ helps individuals with common interests together. Google+ communities offer chances to grow as an influencer and achieve potential prospects to drive conversions.
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