Here, I have brought some amazing out-of-the-box strategies including some extracted from past decades, that you can use to your advantage to have a smart and effective digital media strategy.
Opt For Instagram
If you have not taken your business on Instagram yet, this means you are leaving behind around 400 million potential customers. A big chunk right? So what are you waiting for? I mean, when all the marketers are vigorously selling their brands over Instagram, why can’t you? Instagram is the best forum to begin building your brand with.
BONUS TIP:
Even younger generation that encompasses most of the Instagram is not your customer yet, they can definitely become your potential ones and in the meantime, they become your potential customers, you can still build a positive brand image and build trust, so when the time arrives, they already know you. This could be your potential digital media marketing plan that you have already started working on today.Don’t Overlook Yahoo! Bing
I don’t understand why when we talk about SEO and search engine marketing, we only idealize Google. Yahoo and Bing are no less than equal Google’s competitor with around 24% less cost-per-click rate. Then why have we been overlooking these amazing search engines. I think now is the time for SEOs to start considering Yahoo and Bing.
Bonus Tip: if you are new into business and running tight on social media marketing budget, consider using Yahoo and Bing for lower PPC cost will help you make your ‘desired results’(more profits) in less budget.
Go For Facebook Lookalike
The first question is; what is Facebook lookalike audience? Simply speaking, Facebook lookalike audience are the people who can are likely to be interested in your buying your products/services because they are similar to your target market, i.e. potential customers.
When you run a paid campaign on Facebook and select your audiences, you can choose lookalike audience for potential promotional projections.
Paid Promotion for Facebook Posts
Only adding $5 to your promotional budget on some of the selected Facebook post where you want more customer response will drastically boost your customer engagement. For instance, you are running an online food delivery business and you are running a promotional meal deal that you want to share with more and more audiences and boost engagement, you can boost that post using Facebook’s boost engagement and setting desired budget to bring in more people.
Gear-up Email marketing
If you’re into email marketing, you need to revise your digital media marketing plan for 2016 this is because this year, it is expected that marketers are going to do aggressive selling and will react out customer’s inbox 7 times more aggressively than before. So when your customers are showered with a lot of emails each day, you don’t want your emails to get overlooked in the inbox. For that, you also have to increase your email marketing frequency.
Grow Your Twitter outreach
Twitter is a social media channel where you can get followership organically. All you need to do is search hashtags in your domain/industry and you can follow a lot of people of your interest. Twitter mentions also help acknowledge people for their work and expand exposure. Trend a hashtag and you can boost interaction. This platform is equally important with around 1 billion active users. So what are you waiting for? Go and hunt your target market by just tweeting about the relevant topics.
Blogging Is Never Getting Old
The reason why blogging is one of the most proven digital media marketing plan is, it can help you rank organically on search engines. Additionally, your blog can help generate content for Facebook and Twitter and you can share your articles on these social forums as well. Generating a compelling blog will help you attract more users and build a followership on your website’s traffic.
YouTube Videos
Do you know who owns YouTube? Yes, it’s Google’s ownership and this means when you add up video content in your digital media marketing plans, it will help you boost your search rankings when you upload videos on YouTube. You can also enhance you video’s visibility by optimizing it for search engines and YouTube search results like adding title tags, transcriptions and embedding videos are just some basic SEO hacks. When you dedicate a personal brand channel on YouTube, people will think you are taking your marketing activities seriously and you will eventually build followership and customer trust.
Compelling GIFs
Graphics are widely being used around internet like Tumblr GIFs that are more interactive than the image alone, and lighter than video. All you need is to schedule your social media calendar and share it with your graphic designer so that you can have beautifully crafted images on time that you can share on your social media channels and blogs.
Search Engine Optimization
Search Engine Optimization (SEO) is a necessity these days because SEO leads have a close rate of 14.6%. So if you want to get in the know of people searching for problems that you are providing solutions for, you need to get into this SEO planning to bring more traffic to your website and generate ROI.
Buildup Digital PR
Implementing a digital PR strategy will help you take your business to new heights. Here, you need to stay calm and clever, reach out media agencies and pitch them perfectly and they can feature your company in their blog post or even feature your CEO on a company blog. This helps people know about you and your company and build loyalty and trust.
I hope these digital media marketing strategies will help you devise a useful and results-oriented digital plan and will help you fight back effectively and smartly with your competitors in the digital arena and better present your brand and company’s offering to your customers.
Check out the best Digital Media Marketing Plan for 2016 here.
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