4 Effective Tips on Content Creation Process

Anybody can make ordinary content. Making content that has been published, revamped, and republished a million times is simple.

But making significant, valuable, quality content is a difficult task. It requires investment, effort, assets, and knowledge. The vast majority of small organizations are wrapped-up with maintaining the business, serving the customers, and dealing with the marketing and outreach. Therefore, they don’t pay much attention on content creation process.

Here are 4 key steps to content creation process which can accelerate lead generation cycle.

Develop a Keyword Strategy

Developing a keyword strategy is essential. In fact, it is the first step to develop useful content. Google AdWords is an amazing tool to identify and plan keywords for your business. Just pick at least 25 keywords and put them in Google Keyword Planner, this tool will generate more keyword ideas for you.

After that, evaluate the list and choose a few keywords to develop relevant pieces of content that your clients would be searching on the internet. With high search terms, it is difficult to get the first page ranking. But if you are producing high quality, genuine content, you will get higher rankings and the quickest return on investment.

Produce Quality Content

Quality content is the key. The content you are developing to attract customers must be informative, engaging and appealing to the readers. Search engines prefer longer and quality content pieces which also help you to get appropriate visibility on the web. Publishing your content with numbers, bulleted list and engaging titles you can easily grab the attention of your readers. You may also include a call-to-action in all pieces of your content. But it must be clear, prominent, and should attract the reader to take action.

Attractive Visuals

Adding attractive visuals in your content makes it more lively and engaging. Incorporating relevant images in your blog is a strong point of your content creation process. Blog posts that have attractive images, increases user engagement up-to 40%. On the other hand, content pieces that have images will get 94% more views.

Testing

Testing is the most important step in your content creation process. Ensure that the time you are spending on the creation of the content is delivering you profitable results. Measure how many times your content is being shared on other platforms, how many new visitors you are acquiring with your content, what is the rate of conversion and so on. If your content is delivering you desired results, it is better to invest more time and resources to make it stronger.