The Pros and Cons of Email Marketing

At times, managing your emails looks like a full time job, and we try to put a lot effort to make it a success but dejectedly, most of us can’t make it to the finish line.

So, if you are thinking to head on with your business with email marketing campaign, I have put together some pros and cons of email marketing that you must consider in order to take the right track that will lead you to success.

Pros and Cons of Email Marketing 

PROS 

Creates BRAND AWARENESS

One major advantage of email marketing is that it helps create brand awareness and establish authority. Even not all of your potential customers will open the email you have sent, but chances are, they surely get to watch it arriving in their inbox, that still gives your brand exposure and help your customer recall your brand.

EXHIBIT EXPERTISE

When you have something special to offer, email marketing is something you can take advantage of to talk you your particular customers in person; moreover you can also show off your expertise by sharing your content with them.

GET Audience TO TALK ABOUT YOU

If you have written some great content then you must share it with your readers so that they will market it further by sharing it among their circles. Yet another way to reach out your audiences directly.

FAST and responsive

Email marketing is fast and easily deliverable within matter of just few minutes. So, if your competitor comes up with something for your customers, you can also present your offering in response to competitor’s action.

CONS

GETTING ATTENTION

We all are showered with hundreds of emails each day, but it’s hard to determine if your customer will open your email or not.

COMPELLING ACTION

An email does not serve the purpose to inform your customer only. But if the content in the email is not strong and compelling to take action (or missing CTA’s), you might end up losing your customers.

LACKS THE PERSONAL TOUCH

One disadvantage of email marketing is that it lacks human touch in the content you produce, so you have to be very vigilant and tricky while producing content for email marketing.

NEEDS TIME AND THOUGHT

No matter what business you are in, planning is crucial to success. And the same goes for email marketing campaign. If it lacks proper planning, it may turn down all your efforts into vain.

So, now when you are about to include email marketing in your online marketing strategy, you have a good grasp of familiarity with pros and cons of email marketing.