The Checklist Of Business Website Features for 2016

A nice landing page, smooth navigation, crisp interface and readable font – yeah – all of them make a site better than others out there. But these aren’t the only business website features that, upon getting a fix, assure you of sudden rise in traffic and sales. Much as we all wish it did, it doesn’t work that way.

For a good site, it takes constant adaptation, improvisation and not to mention, an eye to pay attention to the tiny details so even minor issues can be noted and fixed.

Well, if you’re in the process of making your business website a great one, here are some important elements you need to put a check on.

1. A nice domain and catchy domain name representing your product, service or industry
2. Solid and smooth navigation on top along with breadcrumb and footers
3. All of the important information about your business including services and operation hours
4. Clear CTAs integrated in the banner and the footer that prompt the user to take action.
5. Unsurprisingly, content. Content that solves users’ queries and one with the right appeals and hooks is what gets conversions.
6. Never forget to include one of the most effective ways to get leads, email signups. Spread them across your website, wherever possible in the most effective way.
7. April 2015 has changed everything and search engines now prefer responsive sites over non-responsive ones so having one is a compulsion, not a bonus

Gist

It’s not a complete list, but it’s all a good business website needs to get started. With these elements taken care of, pretty much any business will feel a definite improvement in its traffic, reduction in bounce rate, which means more people are sticking to it, and thus, higher queries.

Try making your free website using glu7 or Square Space and try to incorporate these amazing business website features to see how your site suddenly feels richer and better. Please let me know how it worked out for you.