3 Ways to Game up your Business with Blogging

Previously thought of be of trivial value, blogs are now a necessity businesses cannot afford to advance without. In this age of digital marketing, a blog goes beyond being a channel of communication to a catalyst which yields more visibility, leads and sales.

Here are three ways how you can game up your strategy with simple blogging.

Feeding the search engine

The algorithms of search engines keep looking for valuable content to provide to the users. Craft blog posts that users can benefit from on regular basis, and it’s almost certain that Google, Bing and similar search engines will notice and start preferring your content over stale, run-of-the-mill content everyone else is creating.

Reverse engineered, keyword-themed content

Remember every time you took out your smartphone to google something whenever a problem arose? Millions make a similar search every day. Just think like a person stuck in certain problem and think how he or she would search it over the web. What would be his or her query and how are existing results helping the searcher out. Focusing on those queries and writing a detailed post on those queries and keywords can address the existing issues better than the existing material.

Two-way communication and more

Again, it is a reliable way to build two-way relationship. But there’s a byproduct that a lot of businesses tend to ignore and that is the ability of comments to work as a medium for links.

Genuine readers, commenting on your website links it to theirs. This increases the reach of your posts and your authority. With your site now a part of relevant blog networks, your post can attract, address and entertain more readers. And with a stronger base of back-links, your site draws another step closer to the first SERP.

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