Yes, free website builders have eased things up for amateur and inexperienced developers but an easy-to-adapt interface can only take them so far. There are too many ingredients that make up a good website, so just creating a lovely site is only a job half done.
Following are some tips with which you can improve the performance of your site and ensure maximum satisfaction from users’ end.
Things to do
Content is probably the most important element in any website because let’s face it – it is content that brings the layout to life. In recent years, use of crisp images, well-formatted textual content and management of the layout based on content’s length are some of the things to pay attention to.
Even when you are submersed in the content and the layout, do not lose vision of customer’s wants. Ensure the visitor finds the site easy to navigate, and if he wishes to place an order, it should not be a fuss to do so.
Things to Avoid
Visitors wish for smooth experience. Anything that keeps them from that experience is potentially a roadblock. Common errors from developer end include using a welcome-screen to hide the awful loading times; extremely long scrolling for relevant content and/or posts; bad formatting and overlapping of content, poor choice of images and backgrounds and last but certainly not least, the infamous hamburger menu.
As I have said before, the idea is to make the visit and the transaction as effortless as possible. With a competition so fierce, the margin of error becomes too thin. Regardless of whether this is your first website or not, and regardless of whether you are using Square Space, Wix or Glu7 to create your website, you should always take these elements into consideration.
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