Tuesday 13 October 2015

Are Long-Scrolling Websites Good for Your Business?



I am guessing you are here because you have seen how great long-scrolling menu can turn out to be. You must have seen social media, news sites, blogs and other channels and you want to offer the same, seamless browsing experience to your customers. Good idea.

Long-scrolling interface is what I would call, a next-generation layout because it is the layout that not only caters to traditional desktop users, but also the ever-increasing base of mobile users.




Why a long-scrolling website?
As mobile users leave laptop and desktop users behind, the need for such a layout became more intense. But that is not it. Scrolling also offers other benefits. It offers access to more content with just a swipe; it saves the time of user and it encourages the user to spend more time on the site.



How to know if it’s right for you?
In a number of cases, you will this option to be the better one. However, there will be times when it will backfire. In short, it’s okay to this layout as long as:

- A big portion of your audience is of mobile users.

- Your site is based on the idea of social networking.

- You site offers content like news or feeds.

- Your site displays content in reverse chronological order.

- Your content doesn’t make excessive use of HD images and videos because that will make the wait exasperating.

- You update your content too frequently



So if the idea is to keep the visitor to stay like social media or news sites do, then it’s recommended to use this interface. But if not, then that’s not the end of the world. There are other great templates and layouts you can use. Try some from the ones already provided with your free website maker to get to know more templates.

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