Wednesday 27 July 2016

Failing to Sustain Your Customers? Change your Evil Web Design


Suppose you want to sale a car with an exceptional engine and mileage, but it has a rusted body dents with on it and no good interior. Perhaps buyers can contact you after seeing the ad but once they see the condition of your car will they stop by? Similarly, a superbly written content and perfectly done SEO cannot compel your audience to stop by unless you have an impeccable and a striking website.

Your website creates first impression, definitely it does! Because all other elements like content marketing and SEO are hidden form audience’s perspective, and all they see is an exceptional website design.

So, let’s see how we can design our website such that it gets the minds of your audience captured.

WEB DESIGN


You might have noticed drastic changes in website design in past few years. Since, website design is a continually emerging field, here are some handy tips that will help you enhance your web design and keep your audience engaged.

  • Play with Large Backgrounds


You must have seen Netflix and Trip Advisor and how they have infused those big backgrounds, the trend is rising over internet and many other business owners are adopting the idea. These huge backgrounds are something new and definitely compelling because the audience are responding positively for it. So, why don’t you go ahead and play with large backgrounds in your website design.

  • Color scheme


This is the area that most people often don’t pay much attention to. But colors have some really drastic effect on people because colors say a lot about your brand and who you are. Choosing a wise color scheme keeping your target audience in mind is the best way to strategically position your website in the mind of your audience. For more information on colors read this post on color psychology.

  • Responsive web design


Responsive web designs – RWDs are the new fashion in website design that need to be adopted if you want to ‘go with the flow’ and don’t intend to fall behind. These RWDs are common and useful because they are easily adaptable on different screen sizes. Think of a website that is equally accessible through tablet PCs and mobile devices.

So, how does the idea of selling a car with appealing exterior feels like? Won’t you get enough buyers now? Surely you will! Now think of your website that way? Doesn’t it feel good now when you have a great content, properly done SEO and with a slight carefully taken steps to design your website, you’re able to hold large number of on site visitors? Surely it does.

See? There is more to digital marketing than SEO and web design is a fine example. You may get visitors with SEO but to make them stay, you will have to rely on your website’s design at some point. So why not start working on it? Use these templates to understand how you can optimize your site’s design according to your industry.

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