Perhaps, this is because the most highlighted figure nowadays, Donald Trump, a reality TV star and a top billionaire in the US.
The thing that stood as a strong candidate is smart marketing strategies followed by donald trump that keep him in the spotlight. Let’s see what marketing lessons for business we can adopt from Donald Trump.
CATER YOUR CUSTOMERS
To make your business successful, marketers needs to have a clear idea of the needs and wants of your target market. As we look into Trump’s success, it is connected with his smart initiative for the Great American Recession’s stricken unhappy workers who have not yet recovered. People also look for someone with great leadership skills, where Trump again has an advantage over other Republican candidates.
So, the idea here is to identify and find out needs that people want someone to cater to them, and once you provided them with what they want, you’ll see how positively it affects your cash inflows.
POSITION YOUR BRAND
Who don’t know of Donald Trump? Everyone out there on social media and watching news know this man. And not because he is into politics now. This guy has always been in the know of people, sometimes being a famous real estate developer, the reality TV show star and a bestselling author. Trump has never failed in letting people identify him as a Brand. Yet, this time, he’s playing perfectly on the political platform.
So what’s the lesson? Your Business brand needs to be positioned properly; no matter you have critics, getting in the know wins the game. Follow some of the best marketing strategies followed by donald trump
SLOGAN FOR YOUR BRAND
Who don’t recognize I’m lovin it, because you’re worth it and Think different; slogans for McDonalds, L’Oreal, and Apple? A brand’s slogan is something that differentiates a brand, is catchy and memorable and most precisely it communicates positive messages about the brand.
Trump played here very well too. Everybody be it an American, be it not knows ‘Make America Great Again’. This is so popular that it has transformed into a trending hashtag on social media too.
This is a power of a slogan that clearly helps people identify and relate the brand and create a brand association.
Another Trumps’ marketing lesson for businesses rushing for success is to design a clear slogan that people can easily relate your brand with, so whenever they come across the slogan, they know what it is talking about.
KNOW THE SOCIAL KALEIDOSCOPE
With over 6.2 million followers on twitter, Trump has gained more social standing than any other politicians running the presidential campaign.
This is another reason why he is more heard and discussed and known across the world.
Social media platforms like twitter, Pinterest, Facebook, Instagram and many more allows more exposure to business than your marketing campaigns alone. So if you want to bring more ROI and make your business successful, you need a social standing for your brand.
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