What happens if one fine day you get up, open your laptop and log in to you most-visited website, only to find that its whole layout has been turned upside down. How does it feel? Not good I know. In fact, you might be feeling betrayed right now.
Now what if you change the layout of your website? Imagine the agony of users who will now have to learn everything from the beginning. Moves like can often directly impact the brand’s loyalty online.
But there’s a dilemma. You can’t work with same layout you had in ’99 because a lot has changed since. Today, we have beautiful images, sliders and free website creation dashboards that make things as easy as dragging and dropping (try Googling GLU7).
At times, change does become necessary but you need to make the adaptation process smoother and easier for the visitors.
Changes for the Better
If you are offering changes to your visitors, be sure to focus your changes towards a better customer experience. For most visitors, that is the only thing that matters. If the tabs and menus aren’t accessible, it’s a deal-breaker for them.
Make the changes easy to stomach. Change the layout bit by bit. And while you are at it, try to give them awareness about upcoming changes and if possible, give them a sneak preview or a beta hands on of the layout. Brands like Yahoo, Google, and YouTube have changed their interfaces drastically over the years very smoothly.
So whether it’s CMS or a free site designing tool, always focus on visitor’s experience instead of projection and halo effect.
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